paint to make a difference....

”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here:

Gotta love this...

In Stockholm’s Odenplan subway station, the staircase has been retrofitted to resemble giant piano keys, which produce real sound, to encourage commuters to climb the stairs rather than ride the escalator. According to this video—which seems to be part of a Volkswagen marketing initiative, though it’s unclear—it’s been a raging success. Freakonomics

Can you think of someplace to do this project? Decorative painters could adopt this idea and spread it throughout the world! Who is ready for this project? Let me know...

from The Fun Theory